As a Display Campaign Manager, you will plan, execute,
and optimize display advertising campaigns across a myriad of digital platforms.
You will take lead in formulating campaigns to drive brand awareness, increase website traffic,
and generate high amounts of conversions through effective and strategic display ad strategies.
You will also collaborate with cross-functional teams to ensure successful implementatio of display campaigns.
Qualification
Proven experience in managing display advertising campaigns,
preferably in an agency or digital marketing environment.
In-depth understanding of audience segmentation, targeting options, and retargeting strategies.
Analytical mindset able to interpret campaign data and optimize accordingly.
Proficieny in ad platforms such as Google Ads, social media ad-vertising platforms, and programmatic advertising platforms (TTD, DV360, etc.).
Responsibilities
Campaign Strategy:
Develop innovative dis-play advertising strategies aligned with busi-ness goals, target audience,
and market trends.
Media Planning:
Identify suitable display ad placements, networks, and publishers to maxi-mize reach and engagement
, while also lever-aging audience insights and market data to make data-backed media buying decisions.
Budget Management:
Manage campaign bud-gets, pacing, and allocations to maximize ROI while staying within budget bounds.
Client Engagement & Reporting:
Generate comprehensive campaign reports to showcase KPIs and actionable insights
and correspondingly communicating results to stakeholders effectively.
