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Metrics Tracking & Funnel Optimization

Conducting funnel analysis and tracking user behavior is key to understanding how customer acquisition is impacting business goals. Investment in data tracking user behavior and your conversion funnel will enable your business to understand the friction to actual conversion and drive sales. The Adpedia product team will help you design and implement necessary tracking to assess analytics and strategize funnel optimization tactics.

Tracking

KPI Reporting

Optimization

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Working with Adpedia

Adpedia team of consultants will work with you to design your tracking solution based on your customer needs. Our team is expert in Google Analytics, Adobe and can implement a Custom Solution if needed. We offer


Adpedia Metrics Tracking & Optimization Services

Marketing metric and KPI tracking is key to understanding the effectiveness of your marketing strategy. The trends and insights will enable you optimize your content, site layout, and engagement flows to maximize retention and revenues.

Tracking

You can decide based on your business needs what metrics and KPIs you would like to track against traffic acquisition strategy. Adpedia product team will help you decide the right goals, metrics to track and will facilitate technical implementation to track the KPIs you are interested in. Adpedia also offers technical resources to implement the desired tracking.

KPI Reporting

The Adpedia team will design the necessary reporting that provides you the required insights to optimize your marketing strategy. By creating a funnel analysis report to measure conversion funnel performance, sales funnel metrics, click-through rate (CTR) data, churn rate metrics conversion rate optimization (CRO) findings, and more, our team will constantly revise and update strategies to optimize your campaigns.

Funnel Optimization

Following in-depth KPI reporting, the Adpedia product team will design a workflow optimized to maximize funnel conversions. Using various analytics tools, we will analyze user behavior, understanding user interactions and pain points to make informed decisions. Additionally, streamlining the funnel and crafting personalized and targeted content will reduce friction. Testing all of our strategies with A/B testing, we’re able to continuously revise and improve.


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